S U M B U L
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About Me

• Strategic Management Consultant with proven expertise in leading complex AWS Professional Services engagements across EMEA and ANZ regions, delivering measurable business outcomes through strategic advisory, organizational transformation, and data-driven decision-making. • Trusted Business Advisor skilled in strategic planning and stakeholder alignment, with demonstrated success managing $45M+ portfolio across 250+ consultants and 32+ enterprise clients while achieving 20% improvement in service quality and 10/10 customer satisfaction scores. • Transformation Leader experienced in developing and implementing strategic frameworks across multiple regions, with proven methodology in process optimization, change management, and business process reengineering that drive quantifiable business value (37-75% efficiency improvements). • Data-Driven Consultant skilled in leveraging analytics for comprehensive problem diagnosis, business case development with ROI quantification, and performance optimization, consistently identifying growth opportunities and developing strategic roadmaps to increase project success and stakeholder value. • Senior Stakeholder Manager with exceptional capabilities engaging C-suite executives and senior leadership (L7/L8/L9), experienced in facilitating collaboration between Sales, Delivery teams, and business units while building lasting partnerships and driving consensus across diverse organizations. • Dynamic Program Leader skilled in developing and executing regional growth strategies, with demonstrated success in large-scale program coordination ($2.1M+ engagements), innovation scaling, and fostering organizational excellence through strategic consulting initiatives.

  • Strategic Management Consultant

    with proven expertise in leading complex AWS Professional Services engagements across EMEA and ANZ regions, delivering measurable business outcomes through strategic advisory, organizational transformation, and data-driven decision-making.
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  • Name

    Sumbul Siddiqui

  • Birthday

    24 March, 1994

  • Email

    sumbul.siddiqui@rocketmail.com

  • Phone

    07415871329

  • Management

  • Kaizen

  • Safety

  • Deep Dive

  • Bias for Action

  • Organization & Planning

  • Communication

  • Diversity, Equity & Inclusion

  • B.A Geography 2:1

    Queens Mary University London
    2017-2019

    The training provided by universities in order to prepare people to work in various sectors of the economy or areas of culture.

  • A Levels

    Sir George Monoux College London
    2015-2017

    The training provided by universities in order to prepare people to work in various sectors of the economy or areas of culture.

Work Experience

Engagement Manager ANZ

September 2025 - Present

Lead strategic consulting engagements for enterprise customers across ANZ region, delivering business and technical outcomes through organizational transformation, process optimization, and change management. Manage difficult technical engagements valued at $2.25M+ while influencing senior stakeholders (C-suite, L7/L8/L9 leaders) and driving measurable business impact.

Resource Manager ANZ

November 2024 - September 2025

  • Led $2.1M large-scale cloud transformation for Telstra (Australia’s largest telco) migrating 150+ applications, achieving 30% completion to date with ON TRACK status across schedule, scope, and budget despite 6-week onboarding crisis and compressed timeline (24 weeks→19 weeks)
  • Delivered $150K strategic consulting engagement optimizing Telstra’s Conversational AI IVR system, achieving 10/10 CSAT score, 37% intent reduction (78→49 intents), 75% data quality improvement (40%→70%), and identifying $300K follow-on opportunity
  • Managed APJ-wide transformation program (APEX ReAImagine) as Program Manager coordinating innovation scaling across 200+ builders, delivering demos to L8/L9 leadership (receiving accolade from L9 Director), distributing newsletter to 800+ recipients, and targeting >90% tool adoption
  • Earned customer trust through crisis management, navigating 6-week onboarding delays and timeline compression while maintaining delivery momentum, building rapport with PM and Project Finance Officer through daily engagement, and positioning for extended engagement using $285K remaining budget
  • Demonstrated strategic thinking beyond typical L5 scope, working directly with L7/L8/L9 leaders as junior-most team member, conducting 60+ discovery calls across 7 teams, and creating comprehensive governance frameworks (RAID logs, JIRA boards, SteerCo presentations)

Management Consultant Competencies Demonstrated:

  • Research and analysis of client needs (60+ discovery calls, comprehensive data analysis)
  • Identifying and assessing organizational problems (systemic inefficiencies, technical constraints, process gaps)
  • Developing recommendations and solutions (strategic frameworks, migration strategies, innovation scaling)
  • Implementing change management (stakeholder engagement, adoption of governance processes, consensus building)
  • Measuring and reporting business impact (10/10 CSAT, 37% efficiency improvement, $300K+ follow-on revenue)

AWS EMEA Resource Manager

May 2022 - October 2024

  • Responsible for optimizing resource allocation of 200+ consultants and 32 different clients across different industries (Manufacturing, Healthcare, Automotive) within Germany, Austria, and Switzerland with a total portfolio of $45M (2023)
  • Collaborated with Sales and Delivery Managers to optimize sales operations and enhance client satisfaction with 20% increase in project staffing quality.
  • Identified and capitalized on growth opportunities, contributing to a significant increase in project value. E.g. optimised staffing on a single project to ensure $300k deal is delivered on time.
  • Drove operational efficiencies in close collaboration with Sales, Delivery Managers, and Business Operations, to ensure proactive planning of incoming demand/supply which led to better sales outcomes.
  • Spearheaded system and process improvement initiatives to fortify resource management within the practice, enhancing operational efficiency and client satisfaction.
  • Successfully delivered complete staffing of a $10M project within Germany, showcasing strategic collaboration with various stakeholders for sales success.
  • Identified and implemented a robust quality control mechanism projected to save $3.7M once fully launched, ensuring high-quality deliverables for enhanced client partnerships.

Receive and Dock Area Manager (MME1 – AR FC)

May 21 – June 2022

  • Successfully managed a dynamic team of over 200 associates, fostering a collaborative and high performance work environment. Played a key role in talent development and Retention, contributing to a positive organizational culture. Negotiated new structure of shift start which increased efficiency by 37% on shift.
  • Proxy Operations Manager (OM). Running IB shift delivering plan considering different factors such as volume, hours, backlog, throughput, productivity, and labor share. Ensuring customer promise is met by prioritizing FIFO (first in, first out) and monitoring metrics throughout the shift to align to plan.

Inbound Support Service (ISS) Area Manager (MME1 – AR FC)

Jan 21 – May 21

  • Assigned as the first ISS manager since site launch providing structure to all the shifts, improving quality and metrics and setting high benchmarks for safety. Improved communication by creating a culture of feedback across all shifts. This helped to professionalize the team while setting high standards for metrics, quality and safety
  • Inbound Problem Solve Optimization metric improved from 1.9TPh to 3.8 TPH which is above benchmark at 3.1TPH. Improvements identified to further improve bin checks TPH working on AR Pods and AR Tech.

Inbound Support Service (ISS) Area Manager (MME1 – AR FC)

Jan 21 – May 21

Leads a highly skilled problem solve team delivering specialist support across IB & OB operations. Provides senior management with bridges for the weekly business review by deep diving 12 different metrics including IB PS Optimization, Bin checks, damages, efficient receive and scan compliance, ILAC Tickets, MFI, FUD, IOL, TSI Arcs and Hazmats.
  • Assigned as the first ISS manager since launch providing structure to all the shifts, improving quality and metrics and setting high benchmarks for safety. Improved communication by creating a culture of feedback across all shifts. This helped to professionalize the team while setting high standards for metrics, quality and safety.
  • Inbound Problem Solve Optimization metric improved from 1.9TPh to 3.8 TPH which is above benchmark at 3.1TPH. Improvements identified to further improve bin checks TPH working on AR Pods and AR Tech.
  • OB ticketing system revamped by introducing benchmarks for vendors to reply within SLA. New CTI created for MME1 in conjunction with Outbound and ICQA managers. This helped to prioritise outbound tickets to be resolved within SLA thus delivering customer promise.
  • Introduced a staffing plan in line with ALPs Plan to have a weekly and daily rate to achieve. This also included the standardisation of calm code across all three shifts. Developed team leads by Sumbul Siddiqui Page 3 of 2 giving them ownership of metrics to report on. This has improved the IB Problem Solve rate from averaging 1400 to 1500 in two weeks.
  • Collaborated with Health & Safety, ICQA, Outbound operations and other key stakeholders to plan and implement a new 5S layout in Damage Land. Improved flow resulted in efficiencies and reduced safety incidents by 20%.

    • Recommendations

    I had the privilege of being mentored by Sumbul throughout my career journey, and I am incredibly grateful for her guidance and support. Sumbul has a profound understanding of the corporate world, coupled with her exceptional leadership and strategic thinking skills. She effortlessly combines her expertise with a genuine passion for helping others succeed. Her insightful advice, unwavering dedication, and commitment to excellence make her an exceptional mentor.

    Hamza Haider Malik

    I'm gladly honoured to write a recommendation for Sumbul Siddiqui Sumbul is such a great person. She is very professional in her work. Her biggest strength is her ability to deal with conflicting priorities in high-pressure situations. She never loses her cool which is one of the reasons she stands out as an amazing professional.

    Muhammad Usama

    Sumbul is a very rare talent that anyone can came across. She is very professional, self confident, honest and has great knowledge about business development. She will be a great asset to any organization, she may join. I wish her all the best for his future endeavors.

    Syed Waqar H.

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